Powering the Experience Economy for Ticketing and Attractions.
When we launched Ticknovate (now Expian) as a SaaS ticketing platform in late 2019, we knew the market needed more than simple ticket sales tools.
Tourism and transport organisations wanted to create memorable, monetised customer experiences — not just sell admissions.
Our mission was clear:
Help clients power the entire customer journey and unlock new revenue opportunities.
Building the Pipeline.
We built a £5 million+ sales pipeline in under two years, by:
Shaping the strategic direction of the company and product
Driving C-suite engagement with leading tourism, leisure, and transport brands
Designing new sales models, pricing structures, and go-to-market strategies
Leading contract negotiations and securing early flagship deals
Crafting a modern marketing and demand-gen engine using Zoho CRM and personalised communications
Building a lead generation team to scale outreach and market coverage
The Ticknovate (Expian) Offering
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Handling complex inventory across tours, attractions, events, transport, and dining
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Monetising every step of the customer journey — upsells, bundles, passes, memberships, add-ons
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Integrating seamlessly with CRM, BI, payment, and third-party systems
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Enabling customer self-service and operational efficiency through web, mobile, POS, and kiosk portals
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Supporting both B2C and B2B sales with advanced control and reporting
Results & Impact
We secured major lighthouse customers across sectors: sightseeing, ferries and historic attractions.
We helped those clients increase average order value through curated bundles, upsells, and cross-sells.
We positioned Ticknobvate (Expian) as a next-generation platform for powering the experience economy — not just selling tickets.
We created a repeatable growth and go-to-market model that continues to scale today.
Why It Matters.
This project showed how a lean, focused team can take an ambitious SaaS product from concept to market traction in a highly competitive space.
We helped define a new category of experience-centric ticketing, moving beyond the limitations of traditional tools.
And we proved that with the right strategy, story, and execution, you can drive real innovation and revenue growth — even in complex, established industries.
Need help driving growth in competitive markets?
Contact us. We can help.