Targeting a New Market: Luxury Yachts with PixelVis Yachts.
As part of PixelMill’s growth strategy, we helped the business launch PixelVis Yachts — a new product targeting the global superyacht sector.
This new vertical offered a clear opportunity: luxury yacht owners, builders, architects, and designers needed better tools to visualise and personalise designs at every stage of the yacht build.
Identifying the Opportunity.
Traditionally, yacht design changes involve:
Multiple rounds of slow revisions
High costs and delays
Limited ways for clients to interact with their designs
We saw a gap for a solution that could speed up client decisions and enhance the customer experience—key factors in this premium market.
Shaping the Product -
We helped shape PixelVis Yachts to offer:
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Real-time 3D visualisation of yacht designs—accessible on web or VR headset.
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The ability for clients to customise layouts, materials, and finishes in real time.
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Tools for builders and architects to collaborate with clients remotely, reducing delays.
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A powerful sales tool—helping builders and designers win and retain more clients.
We focused on making the experience seamless and highly realistic, using the studio’s visualisation strengths.
Supporting Go-to-Market
We built the commercial positioning and messaging of PixelVis Yachts:
Crafted clear sales messaging: helping clients visualise their future yacht, faster and with more flexibility.
Helped define key value propositions: saving time and money, enhancing client experience, and enabling global collaboration.
Advised on target customer segments and partnership opportunities within the yacht industry.
We also supported initial business development in this sector, building relationships with builders and design studios and presenting PixelVis Yachts at key industry conversations.
Results & Impact
New Market Opened: PixelMill successfully entered the luxury yacht market with a tailored visualisation offering.
Product Credibility: Early conversations and demos validated strong demand in this space.
Stronger Value Story: We helped position PixelVis Yachts not just as a creative tool, but as a driver of efficiency and enhanced client experience for builders and designers.
Why It Matters.
Launching PixelVis Yachts showed how PixelMill’s core creative and technical strengths could be adapted to a new, premium sector.
By taking a focused, value-driven approach, we helped the business:
Open a new commercial vertical.
Build early market traction.
Demonstrate leadership in using immersive technology to transform traditional industries.
Looking to unlock new markets and partnerships?
Contact us. We can help.