Exploring Enterprise Metaverse Use Cases.
PixelMill is an award-winning creative technology studio.
As part of PixelMill’s strategy to explore new markets and emerging technologies, we ran an initiative to test commercial interest in enterprise metaverse applications.
The metaverse holds huge potential for many industries — from product design and training to healthcare and employee engagement. Our goal was to better understand where real value exists today and how PixelMill’s expertise in 3D visualisation and immersive technology could support these new use cases.
Identifying Market Demand.
We researched and validated six key use cases that are already delivering business value:
Product Design & Engineering
Using AR/VR visualisation to improve collaboration and reduce the need for physical prototypes.Hands-on Training
Building VR learning environments to create more interactive, effective training experiences.Surgery Planning & Support
Helping surgeons prepare and practice complex operations using 3D visualisations of real patient data.Employee Onboarding
Creating immersive onboarding experiences for remote or globally distributed teams.Virtual Services for Field Work
Using AR overlays to guide technicians, rescue workers, and field staff in real time.Networking, Socialising & Collaboration
Bringing back the human side of work with metaverse-based social spaces and virtual events.
Testing Concepts with Clients & Partners
We created early-stage prototypes and demo concepts for several of these use cases and ran targeted sessions with:
Existing PixelMill clients in engineering and architecture
New prospects in healthcare and training sectors
Strategic partners in enterprise software
These sessions helped us validate market appetite, collect feedback, and identify which ideas were most commercially viable.
Key Insights & Impact.
Strong Interest in Practical Applications: Clients showed most interest in use cases that drive clear business outcomes—especially reducing costs, improving training outcomes, and supporting hybrid/remote work.
Emerging Demand for Healthcare & Training: Healthcare and enterprise training were standout verticals where decision-makers saw immediate value and were exploring budgets.
Importance of Collaboration & Personalisation: Across all sectors, clients valued metaverse solutions that enable collaborative work and personalised experiences, rather than generic virtual spaces.
Results & Impact
New Business Pipeline: Built a stronger, more focused pipeline of high-value opportunities.
Improved Proposals: Helped win several large projects with clearer, more business-focused pitches.
Partnership Growth: Strengthened relationships that led to new introductions and project wins.
New Product Thinking: Laid the groundwork for new innovation-led products and services.~
Leadership Support: Helped shape strategy and improve growth focus within the leadership team.
Why It Matters.
Through this initiative, we helped position PixelMill as a forward-looking creative tech studio with a strong understanding of emerging enterprise needs.
We also built new relationships and opportunities in sectors like healthcare, training, and field services — helping the business diversify beyond its core creative industries market.
This project demonstrated the value of rapid innovation and market testing — and strengthened PixelMill’s leadership in exploring how immersive technologies can solve real-world business challenges.
Exploring new markets or technologies? Let’s talk?
Contact us. We can help.