Driving Growth and Building New Opportunities at Pixel Mill.
PixelMill is an award-winning creative technology studio..
The team designs unique digital experiences and immersive simulations, using cutting-edge tools to help clients innovate and stand out.
The studio is known for its high-quality visualisation work across sectors like property, sports, training, and retail.
We worked with PixelMill in an interim Director role, focusing on leading business growth 6 days per month and contributing to the leadership team.
The Challenge.
PixelMill had a strong creative reputation and an excellent delivery team. But they wanted to:
Win more large, high-value projects.
Build stronger partnerships.
Develop new ideas and products for future growth.
Improve the quality of pitching and proposals.
They needed extra leadership focus to drive these areas while the core team remained focused on client delivery.
What We Did
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Identified New Business Opportunities
We helped PixelMill target new sectors and client types, including:
Large property developers and architects.
Sports organisations.
Training & simulation companies.
Retail brands looking to create digital experiences.
We mapped out opportunities, built target lists, and managed outreach efforts. Together with the leadership team, we prioritised the most valuable prospects.
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Built and Managed Key Partnerships
We strengthened relationships with key partners, including:
Technology providers.
Creative agencies.
Innovation hubs.
By building trust and clear collaboration agreements, we expanded PixelMill’s network and unlocked new project pipelines.
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Crafted High-Impact Proposals & Pitches
We designed new pitch decks and proposal templates that:
Explained PixelMill’s value clearly.
Showed past success with visual impact.
Linked creative work to clear business outcomes.
This helped the team pitch more confidently and win larger, more strategic projects. -
Explored New Products & Innovation
Alongside client work, we led exploration of new product ideas — including:
Using immersive technologies for training.
Building interactive digital experiences for retail and sports.
Exploring licensing models for reusable IP.
This future-focused work helped the leadership team plan new ways to grow revenue and value. -
Represented PixelMill at Industry Events
We attended key industry events on behalf of the business to:
Build brand awareness.
Identify new partnership opportunities.
Stay on top of trends in creative technology and immersive experiences.
This provided valuable insights to inform PixelMill’s strategy and helped position the business as an industry leader.
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Provided Growth Leadership and Strategy Input
As part of the leadership team, we contributed to PixelMill’s overall growth strategy, including:
Pricing and positioning.
Target sectors.
Key marketing messages.
Strategic partnerships.We provided an external, growth-focused perspective to help balance creative excellence with commercial success.
Results & Impact
New Business Pipeline: Built a stronger, more focused pipeline of high-value opportunities.
Improved Proposals: Helped win several large projects with clearer, more business-focused pitches.
Partnership Growth: Strengthened relationships that led to new introductions and project wins.
New Product Thinking: Laid the groundwork for new innovation-led products and services.~
Leadership Support: Helped shape strategy and improve growth focus within the leadership team.
Why It Matters.
Creative businesses often excel at delivering great work — but need help focusing on consistent growth.
By bringing in focused leadership on business development and partnerships, we helped PixelMill:
Stay creative and client-focused.
Build a stronger business pipeline.
Explore new ways to grow and innovate.
It shows that businesses don’t need to reinvent themselves — sometimes a sharper focus on growth can unlock big results.
Want to strengthen your business development and partnerships?
Contact us. We can help.