Auchterlonies of St Andrews
New Shopify website live
82% of people won't buy from an outdated website or a site not optimised to work in a mobile.
(OnePoll research on behalf of GoDaddy)
COVID-19 has driven more consumers indoors — and online. Consumers are 30.6% more likely to make their purchases online in 2020 than they were in 2019 according to leading B2B payments industry authority PYMNTS.com. In June 2020 the FT reported that lockdown shopping helped boost revenues at ecommerce leader Amazon by an incredible 40%.
The coronavirus pandemic has hastened the move to digital shopping among UK consumers.
(according to a recent report by eMarketer)
People formed new habits during lockdown, and these behaviors are set to stick beyond 2020, as the high street is unlikely to fully recover. UK retail e-commerce sales will account for 27.5% of total retail sales this year, and that proportion will approach one-third by 2024.
So, we know customers want to buy more online but what do they really want?
Many retailers are scrambling to invest in their digital real estate and other sophisticated tools and features as they see an increase in online shopping due to COVID-19. But, what the customer really wants is a fast, easy, enjoyable shopping experience.
E-Commerces time savings and efficiency are here to stay.
Millions of online customers changing their behavior at the same time to opt for more time saving and convenience puts a considerable strain on e-commerce and online retailers today. How they choose to react will define the future of e-commerce.
COVID-19 is transforming mobile e-commerce.
Mobile devices are the most popular device for online shopping by a wide margin and the majority of your customers have a smartphone in their pocket that they use incessantly. According to Forbes.com 72% of consumers are using mobile devices to shop.
Google capture millions of website interactions every single day and know what really works on retail sites.
Google looked at several hundred “Best-In-Class” retail sites and reported that there were certain universal user experience elements that helped create a frictionless shopping experience across the sales funnel through to checkout completion.
We have the solutions to help you deliver a frictionless, fast, easy, enjoyable online customer shopping experience.
We help you to see an opportunity to create more value in your business than the way in which you currently do, using proven best online practices.
“digital transformation is a fundamental reality for businesses today.”
— Warren Buffett, Chairman and CEO of Berkshire Hathaway
We are pleased to announce an exciting partnership with digital and brand design studio 180South.
We are also delighted to shout about
our partnership with design focused motion agency Boardwalk Studio.
SEE WHAT WE COULD ACHIEVE.
You can arrange a callback from us or simply send us a message